Dillon Kivo, entrepreneur, PR expert, best-selling author, speaker and founder of Authority Titans offers his expert opinion on being polarizing, shares how you can build your own brand without the help of a PR firm and also details when and why you might need one. 57:42<\/p>\n
Show Notes:\u00a0<\/p>\n
01:08 – Eric welcomes Dillon Kevo to The Excellence Project.<\/p>\n
04:07 – Dillon shares some of his views on brand.<\/p>\n
07:03 – Dillon tells us whether or not you need to be polarizing to build a brand.<\/p>\n
11:03 – Eric names the controversial topics that could get you canceled.<\/p>\n
18:00 – Dillon explains why he would rather \u201cride the centerline\u201d than be polarizing.<\/p>\n
24:45 – Dillon points out that there is no right or wrong when it comes to sharing your opinions.<\/p>\n
29:01 – Eric and Dillon discuss the importance of core values when defining brand and some well-known personalities\u2019 brands.<\/p>\n
36:11 – Dillon details what you can do to build a brand without help from a PR professional.<\/p>\n
39:12 – Dillon offers a great way to increase your reach.<\/p>\n
41:07 – Eric asks Dillon how valuable a podcast is.<\/p>\n
45:16 – Dillon shares why 3rd party credibility is important.<\/p>\n
48:06 – Dillon explains that you don\u2019t have to be in crisis to hire a PR firm.<\/p>\n
51:16 – Dillon expresses the importance of taking control of your brand.<\/p>\n
54:06 – Dillon reminds us why we should have a website.<\/p>\n
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Resources From This Podcast:\u00a0<\/p>\n
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