Have you ever been called a “best kept secret” in your industry? At first glance, it sounds like a compliment, right? But here’s the truth: being the best kept secret actually means you’re the worst marketer. The Problem with Being “The Best Kept Secret” Years ago, I used to frequent this Vietnamese restaurant that proudly […]
Why Being the ‘Best Kept Secret’ Is the Worst Business Compliment Ever
By Ray Higdon
