I can go on and on giving you all the reasons why I believe you should be using your Facebook business page instead of your personal profile to grow your business and market your brand.
You might even be thinking “WHY, Tanya?”
I mean, I get it.
You already have your personal Facebook profile and everyone you know is already on there.
…but maaaaan the incomparable growth that a Facebook Business Page brings. *chef’s kiss*
I know this for sure… My multiple seven-figure brand is proof of this.
Stay with me ‘til the very end of this training episode as I share with you the single most important reason why you should be using your Facebook business page instead of your personal profile.
Let’s dive in.
Why You Must Use Your Facebook Business Page & NOT Your Personal Profile – Episode 275
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With every episode of Tanya Aliza TV, I like to equip you with a POWERFUL free resource that goes with the episode which you 
can implement right away to create some of the same results, if not better, in your entrepreneurial ventures.
Since in this episode we’re talking about using your Facebook business page, I put together a free resource called My Facebook Live Checklist.
After going through this freebie, you’ll know what to do before, during, and after your Facebook live to get the most exposure, views, and reach on your Facebook lives.
You can download the FREE resource by clicking the yellow button above👆
Why You Must Use Your Facebook Business Page & NOT Your Personal Profile
“Tanya, do I use my Facebook personal profile to post my stuff on? Or should I use my Facebook business page?” – Boy, do I get this question a lot.
If it’s been on your mind too… It’s because it’s actually a very good question.
I’ve always used both for maximum exposure.
BUT (yes, there’s a but!) I would say you should be putting your focus on your Facebook business page.
Don’t get me wrong, I still post on my personal profile but the majority of my effort is on my Facebook business page.
What I’m about to share with you only works if you’re using your Facebook business page.
… and If you’re like me, you’re probably already asking about how Facebook groups come into the mix – I’ve got you!
A training episode I did in the past (Episode 76) talks about using your Facebook group.
Now, back to focusing on your business page.
Facebook Business Page As Your High Profile Billboard
Picture this… you’re driving down the I-5 during rush hour in L.A (if you’re not familiar with what the I-5 is, it’s only the busiest interstate of existence!)
Now, think of your Facebook Business Page as a billboard located in prime real estate on the I-5 in L.A…. during rush hour.
Wow, right? You can just imagine all the eyes on your high profile billboard right now. That. is. A LOT.
So, when Facebook gave us the ability to use pages – your business page became a way for people to find you.
Compared to personal profiles, Facebook gives business pages exceptionally different reach and exposure.
Basically, Facebook woke up one day and said “hey, let’s make sure people only use their personal profile for friends and family while on the other hand let’s make sure they use their business page for business information / content.
Facebook Business Page Capabilities
By now, you’re probably seeing how Facebook Business pages have more tools and capabilities than personal profiles.
Facebook realized that businesses want:
- Maximum exposure
- Maximum call to action
- Right people finding your services and brand
So Facebook really said well, “let’s give them something that has more tools and capabilities that meet all that!”
Since we’re talking about capabilities, I really want to spill the tea about one incredibly important capability.
The Most Important Capability
The tea? The single most important reason why you want to be posting your content on your Facebook business page and not your group or personal profile is how post interactions are tracked on Facebook Business Pages.
Whether somebody likes, shares, or comments on your content – Facebook tracks that activity and you get to use that data.
For example, I do a Facebook live ( I do them regularly every Tuesday, by the way) and when somebody watches it or interacts with it, Facebook will take the audience that is viewing it, gather their Facebook information and put it into a little list where you get to remarket to that list if you want to. Coolbeans, I know!
If you want to see my Facebook lives and how it’s done, just head on over to my page at www.facebook.com/tanyaaliza
Paid Advertising
Whether you’re already doing it, or you’re thinking about doing it in the future – you should already be collecting these “invisible” lists that Facebook collects for you based on the content you are posting on your Facebook Business Page.
You will be able to show advertisements to anyone who has interacted with your content.
Warm Audience
A warm audience is someone who has already been exposed to you and your brand in some way.
It’s 10 times easier to convert a warm audience.
On the other hand, a cold audience is somebody who doesn’t know you or has never been indoctrinated into your brand.
Content
Focusing on putting your content on your Facebook business page will allow Facebook to work for you – for FREE!
Facebook collects these mini warm lists of interested people who are engaging with your content.
You can run ads to those people, increasing your Facebook ad results immensely as far as growing your audience, but most importantly making sales and increasing your revenue!
Facebook Business Page and Facebook Lives
Like I said, Facebook lives are actually one of my hottest strategies.
This is because we can collect these invisible lists, retarget and do marketing with our Facebook ads.
This has really exploded our Facebook ad results.
Because of this, I make it a point to show up and do a 30 to 40 minute Facebook live weekly.
Yours doesn’t have to be as long, but being on longer allows you to get more eyeballs on the video.
You know what’s even cooler?
The more people you can get to watch the video, Facebook pushes it out to other people who are going to like that video!
Facebook lives have been the beefiest way to grow these invisible lists.
In Closing
Hopefully, this training on Facebook business page helps you with your Facebook growth.
Always remember, that your Facebook business page is your own personal High Profile Billboard.
On that note, don’t forget to get your hands on My Facebook Live Checklist.
After going through this freebie, you’ll know what to do before, during, and after your Facebook live to get the most exposure, views, and reach on your Facebook lives.
You can download this FREE resource by clicking the yellow button below 👇
Resources Mentioned & More That Will Help Rock Your Biz
📌 Facebook Page vs Group – Which One Will Grow Your Business Faster – Read More Here
In this episode of Tanya Aliza TV, you’ll learn the difference between a Facebook page and a Facebook group and exactly how I use my Facebook page with my group to keep my 7-figure online business rocking & rolling
📌 Tanya Aliza Facebook Page – Learn More Here
📌 Best Time To Post On Facebook To Attract More Customers & Sales For Your Business – Read More Here
In this Episode of Tanya Aliza TV, I’m going to show you how to use this free Facebook tool to know the best time to post on Facebook so you can get maximum engagement and exposure for your Facebook lives and posts….. which will lead to more awesome customers and sales for your business!
💯 Tanya Aliza’s Kit – Learn More Here
Many people ask me to share my personal camera and video gear, my health, wellness and beauty products, my favorite books and more. Instead of listing out each item individually here on the blog, I made some really cool ‘KITS’ that you can check out.
I update these favorites all the time to make sure that I’m giving you the ‘latest and greatest’ in what I personally use and love.
If you don’t have a KIT that you share with your audience yet… make sure to check out the free training I made for you here → www.tanyaaliza.com/267
Kit’s are awesome and a great way to also add an additional revenue stream to your Brand.
🖌️ Done 4 You Brand Services – Learn More Here
For my super busy Entrepreneurs out there, I know that you might not have the time to go through the steps of a course or program, and you have the resources to get the experts to do all the work for you. Good news for you… My dedicated internal design team and I can work with you to get your online brand and business all set up. We are marketing experts AND design professionals which makes a big difference when it comes to your Online Brand and attracting leads and sales.
We build and design marketing funnels, websites/blogs, logos, brand boards, facebook business pages and more!
🌟 B-LAB – Come Join Us Here
The B-LAB stands for BUILD LIKE A BOSS! And that’s exactly what you are! You’re the Boss of your business and the BOSS of your life!
However, being the BOSS and carrying the weight of that everyday can get lonely, that’s exactly why I created The B-LAB! This is the place to meet and engage with other Entrepreneurs going through the exact day to day processes as you.
My team and I are inside this community helping you, celebrating you and supporting you through your Entrepreneur journey… along with 37,000+ Entrepreneurs!
Did you get some value from this Facebook Business Page training?
I hope you did because I put my heart into making sure you get good training on Facebook.
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